For those of you in a pinch or don't know where to begin, here’s a quick template you can use to get started. Of course, you'll want to go back in and add your company’s information and history, as well as personalize it to suit your brand voice, but feel free to make this a starting point.
Here's the customizable blurb:
Welcome to [store name], your number one source for all things [product, ie: shoes, bags, dog treats]. We're dedicated to giving you the very best of [product], with a focus on [three characteristics, ie: dependability, customer service and uniqueness.]
Founded in [year] by [founder's name], [store name] has come a long way from its beginnings in a [starting location, ie: home office, toolshed, Houston, TX.].
When [store founder] first started out, his/her passion for [passion of founder, ie: helping other parents be more eco-friendly, providing the best equipment for his fellow musicians] drove him to [action, ie: do intense research, quit her day job], and gave him the impetus to turn hard work and inspiration into to a booming online store. We now serve customers all over [place, ie: the US, the world, the Austin area], and are thrilled to be a part of the [adjective, ie: quirky, eco-friendly, fair trade] wing of the [industry type, ie: fashion, baked goods, watches] industry.
We hope you enjoy our products as much as we enjoy offering them to you. If you have any questions or comments, please don't hesitate to contact us.
Sincerely,
Name, [title, ie: CEO, Founder, etc.]
With your About Us page ready to go, your store is one step closer to serving happy customers and succeeding in the ecommerce realm. Remember: Customers want to genuinely connect with your business, and the only way that'll happen is if you let them see the people behind the wares. So no matter what you do, be yourself and let your story be heard!